Project team

Principal investigator

Professor Bobby Duffy

Bobby Duffy is Professor of Public Policy and Director of the Policy Institute. He has worked across most public policy areas in his career of 30 years in policy research and evaluation, including being seconded to the Prime Minister's Strategy Unit.

Bobby sits on several advisory boards including Chairing both the Campaign for Social Science and the CLOSER Advisory Board, is a member of the Executive of the Academy of Social Sciences, a trustee of British Future and the Centre for Transforming Access and Student Outcomes in Higher Education (TASO) and a Senior Fellow of the Munk School of Global Affairs & Public Policy, University of Toronto.

His first book, The Perils of Perception – Why we’re wrong about nearly everything, was published by Atlantic books in several countries, drawing on a set of global studies on how people misperceive key social realities. His latest book, Generations - Does when you’re born shape who you are?, came out in September 2021 and challenges myths and stereotypes around generational trends, seeking a greater understanding around generational challenges.

Given recent social and political tensions in the UK, the project has a central focus in creating change in how we understand polarisation, how it is discussed, and how it is fed into policymaking. With this remit in mind, the project team was devised to contain a range of academics, third-sector organisations, policymakers, and journalists to ensure wider public engagement with the project. 

The core team is led by the Policy Institute at King’s College London in partnership with University College London, the Behavioural Insights Team, and the Social Change Initiative. To assist the core team, a separate advisory team draws upon the expertise of a wider network of academics and public commentators.  

Co-investigators

  • Dr Antonio Silva

    Dr Antonio Silva is the Head of Social Cohesion at the Behavioural Insights Team. Since joining BIT in 2013, Antonio has led over 30 randomised control trials across a range of policy areas, including education, loneliness and crime. He designed one of the world’s first robust evaluations of counter-radicalisation programmes and is currently leading the design of large scale interventions in the UK and overseas to bring together communities through building empathy and reducing prejudice. Antonio completed his PhD in Evolutionary Anthropology at University College London on the interplay between cooperation and conflict in the Catholic and Protestant communities in Northern Ireland.

  • Dr David Halpern

    Dr David Halpern is the Chief Executive of the Behavioural Insights Team. David has led the team since its inception in 2010. Prior to that, David was the first Research Director of the Institute for Government and between 2001 and 2007 was the Chief Analyst at the Prime Minister’s Strategy Unit. David was also appointed as the What Works National Advisor in July 2013. He supports the What Works Network and leads efforts to improve the use of evidence across government. Before entering government, David held tenure at Cambridge and posts at Oxford and Harvard. He has written several books and papers on areas relating to behavioural insights and well-being, including Social Capital (2005), the Hidden Wealth of Nations (2010), Online Harms and Manipulation (2019) and co-author of the MINDSPACE report. In 2015, David wrote a book about the team entitled Inside the Nudge Unit: How Small Changes Can Make a Big Difference.

  • Professor David Voas

    Professor David Voas is a professor at University College London, where he led the UCL Social Research Institute until 2020. He is a demographer and sociologist of religion. David was the European Values Study national programme director for Great Britain from 2008 to 2020 and served on the EVS Executive Committee for most of that period. He is active in quantitative and theoretical research on beliefs and attitudes in modern societies.

  • Dr Kirstie Hewlett

    Dr Kirstie Hewlett is a Research Associate at the Policy Institute, King’s College London. She works across a wide range of social policy areas, with interests in inequalities, social division and equality of opportunity, and the role of values, emotion, identity and trust in policy making. In addition to her work on WVS, she is also a contributor to the Deaton Review on inequalities in the twenty-first century and the H2020 PERITIA project, which studies the affective dimensions of trust in expertise. She has published on a broad range of topics including polarisation, attitudes to immigration, research impact and freedom of expression, and has led evidence reviews and qualitative research for clients including Arts Council England and the Burberry Foundation on cultural programmes that aim to address equality of opportunity.

  • Professor Roger Mortimore

    Prof. Roger Mortimore is Professor of Public Opinion and Political Analysis at King’s College London and Ipsos MORI’s Director of Political Analysis. Since joining MORI in 1993 he has concentrated on political and electoral research in particular, as well as survey methodology, and has been extensively involved with MORI’s opinion polling at each of the last seven general elections, in particular with the highly successful exit polls. His recent publications include Butler’s British Political Facts with Andrew Blick (Palgrave, 2018, the latest edition of a standard reference work on British politics and political history), Explaining Cameron's Catastrophe with Robert Worcester, Paul Baines and Mark Gill (IndieBooks, 2017) and, as co-editor with Dominic Wring and Simon Atkinson, Political Communication in Britain: Campaigning, Media and Polling in the 2017 General Election (Palgrave, 2018). He is also a member of the Editorial Board of the Journal of Political Marketing.

  • Suzanne Hall

    Suzanne is a highly skilled qualitative researcher with 20 years of public policy research experience. She led the qualitative research team at Ipsos MORI, an independent research agency, from 2013 and in that role was responsible for skills development, growing the business and embedding new and innovative approaches to solving policy problems with a focus on deliberative, participatory, ethnographic and digital methodologies. Suzanne has worked for both national and international clients across a range of policy areas including trust in government and polarisation, the value of evidence, work and welfare, ageing and inequality. As Director of Engagement at the Policy Institute, Suzanne is responsible for embedding qualitative and deliberative methods in the work of the Policy Institute, and developing new, innovative approaches to involving citizens in policy making, ensuring the work it does continues to have impact. Suzanne also represents the Policy Institute on the Ageing Research at King's (ARK) Committee

  • Dr Paul Stoneman

    Paul Stoneman is a political scientist who specialises in issues of trust and democracy as well as public understanding of science. He has previously worked for the National Centre for Research Methods as a Senior Research Fellow and has many years experience as a lecturer in quantitative methods. Paul's professional activities have consistently involved working across disciplinary divides in the social sciences as well as consistently working with both qualitative and quantitative research methods and techniques. Paul passionately believes in conducting research that will engage with and inform the knowledge and practices of non-academic audiences, and has many years' experience working with political authorities, third sector organisations, as well as business and industry.

  • James Wright

    James Wright is a quantitative research assistant at the Policy Institute, working across several areas of research. James has received academic training in both quantitative and qualitative research methods, and has previously engaged with varied topics including housing quality and homelessness, social inequalities, and gender, sexuality, and masculinity. Before joining the institute, James spent time working within the homelessness and housing advice charity sectors. During this time, James gained experience in database management, monitoring & evaluation, and conducting research within the charitable sector, as well as providing hands on support and advice. James supports the institute by conducting quantitative research and analysis on a range of projects, and contributing to the reporting and communication of quantitative analysis.

To assist the core team, a separate advisory team draws upon the expertise of a wider network of academics and public commentators